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Parents need to be exposed to the variety of offerings that a resident camp is able to provide. If parents have never attended sleep-away camp, their only knowledge is what they have seen on TV or the movies. Your job is to “plant the seed” that an away experience should be down the road for their child. Tell them about your camp, pass on a DVD, have a friendly conversation. The parents will remember you. Many camp directors who have been attending our fairs for years will tell of phone calls they receive from parents. When questioning the parents about how they found out about their camp, they stated that “a few years ago we attended a camp fair….”